Master of All Things
Working in construction is a hard graft with great skills needed. You not only have to be the master of your craft, but also a master of running a business.
Tenders, quotes, project management, organising suppliers, getting your gang to site on time, managing your accounts and undertaking admin, all take energy, time and resources. Marketing often isn’t seen as a priority for businesses working in construction and that marketing isn’t my business!
Traditionally, trades are used to getting leads and new business through existing contacts and referrals. This is great way of generating business, but it is not the only option available to you.
Marketing In Construction
The Construction industry is not seen as an ideal bedfellow with marketing, but think again!
How many vans are sign written with the company logo, contact details and an indication of what that business does? Sign writing is marketing.
Do you and your team wear shirts, hi viz with the company logo on it? Guess, what? This is marketing too.
Do you have an email signature or company logo on your quotes? Again, this is marketing.
Are you part of a Trade Directory that you pay for? This is marketing with an agency.
There are many different ways of communicating to customers, both new and existing. So, it is beneficial to explore different methods that will increase your business.
Welcome to the Digital World
Using the digital world, is a fantastic way of showcasing what you do best. In today’s world, if you want to research a company, get a recommendation or in fact know anything, most people will hop onto the internet or social media straightaway.
Here are 5 Simple Ways to Boost your Digital Presence.
- Referrals – use the wonderful feedback from your customers can be used as referrals to a wider audience.
- Pictures – using photos, such as “before and after” images showcase the variety of work that you do and shows the quality workmanship undertaken.
- Social Media – using social media instead of a trade directory to direct customers to see your portfolio of work and read the positive reviews.
- Update – keep the posts current with the latest news to keep customers informed and engaged.
- Share – don’t be afraid to ask customers to share or like your page to spread the word about you.
These are a few techniques that you can employ to expand your marketing activities without too much cost.
If you are not sure that you have the skills or time to do these tasks, then this is where working with a marketing agency that you like and trust will take you from traditional to a contemporary firm that knows how to deliver quality results both on and off site.
Talking to Excelsior Solutions Consultancy Ltd would be worth your time and lets’ open that door to the digital world.
