There are so many buzzwords, lingo and excited expectations about how social media is the best way of getting your business noticed.
Many businesses forget about the essence of social media and how to apply it to customers.
What is Social Media?
It’s “websites and applications that enable users to create and share content or to participate in social networking”, according to Oxford Languages
So, what is social networking?
Investopia.com (28 Mar 2020) explain this as “Social networking is the use of Internet-based social media sites to stay connected with friends, family, colleagues, customers, or clients”.
So, what’s the problem for businesses?
Often businesses mistake of thinking that staying connected is all about telling customers about products and services and nothing else. This can get repetitive and uninteresting.
To be honest, I scroll past posts that look like an advert. Not sure about you, but I don’t like feeling that I’m being sold to!
So, what can YOU do?
Here are some simple hints and tips to help you stand out from the crowd.
Benefits to Your Business
Opening up your business to your customers using these hints and tips for social media content will provide another level of engagement with your customers.
People like to associate with a brand or a business for a wide variety of reasons, but feeling that you KNOW the business in terms of people, ethics or latest news generates a connectivity level that is difficult to achieve by just promoting products and services. This is the key to retaining customers and developing customer loyalty.
If you need assistance with content generation or other social media advice, please do not hesitate to contact us at Excelsior Solutions Consultancy Ltd. We are here to help you.
https://www.excelsiorsolutionsconsultancy.co.uk/social-media-marketing
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